
According to the Small Business Administration, now more than ever, small businesses need the support of their communities. Local residents are urged to join the SBA and organizations across the country as they celebrate small business contributions to their communities by shopping at a small business this Saturday, Nov. 29, for Small Business Saturday.
Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’ busiest shopping season. The SBA reports that in 2023, the reported projected spending in the U.S. from those who shopped at small businesses on Small Business Saturday was around $17 billion. And since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion.
There are many reasons to support Small Business Saturday, not the least of which is the fact that these are your friends and neighbors providing goods and services to your own community.
As reported many times by the Walton County Chamber of Commerce, many people don’t realize the importance of keeping their hard-earned dollars in their own community. Besides the convenience of staying close to home, the tax dollars generated are also supporting their police and fire department, parks and recreation facilities and other government services.
What better time and place to celebrate the 2025 holiday shopping season than this weekend, locally, and in support of your own community.

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