Tips on Black Friday shopping this year from WalletHub

The holiday season is now in full swing and thoughts, and budgets, turn to Christmas shopping. The real Christmas shopping rushes in this weekend with Black Friday on Nov. 28 followed by Small Business Saturday Nov. 29.

According to WalletHub, a personal finance social network that offers reports and resources to help users manage their money, people are going to be more discerning with their purchases this year due to inflation.

In order to help shoppers exercise this good judgement, WalletHub gives some tips compiled from a series of studies and reports it has completed. Click or tap on the highlighted url link for more information.

These are:

With the hectic holiday season fast approaching, I wanted to drop you a quick note to make sure you didn’t miss any of WalletHub’s recent holiday studies and reports, highlights of which you can find below.

• JCPenney, Belk and Kohl’s are 2025’s Best Places to Shop on Black Friday, offering an average discount of at least 45%.
   
• Around 10% of items at major retailers will be more expensive on Black Friday than their current Amazon.com prices.
   
• Consumer packaged goods will offer the most value on Black Friday 2025relative to their current prices, while furniture is expected to have the least rewarding deals.
   
• Nearly 2 in 3 Americans say the economy will make the holidays less fun this year, according to WalletHub’s 2025 Holiday Shopping Survey.
   
• Sephora, Target and Starbucks top the list of 2025’s Best Gift Cards.
   
• Consumers can save $200+ with one of 2025‘s Best Credit Cards for Holiday Shopping.
   
• Some consumers already have access to little-known credit card benefits that can come in handy over the holidays, including price-drop protectionand coverage for damaged or stolen items.
   
• 100% of store credit cards do not charge an annual fee, and the average card with an initial discount for new cardholders gives 19.51% off, according to WalletHub’s 2025 Store Card Landscape Report.
   
• 80% of the major retailers offering 0% financing use a dangerous feature called deferred interest, which has the potential to make holiday purchases up to 27.5 times more expensive than expected.