First 50 guests will receive free Whataburger for a Year
Contributed photo of the Whataburger in Loganville.
LOGANVILLE, GA (March 22, 2026) – The much anticipated opening of Whataburger in Loganville is finally here. There will be an officiial ribbon-cutting at 10 a.m. on Monday, March 23, followed by the opening of the doors to guests at 11 a.m.
To celebrate opening day, the first 50 guests will receive Free Whataburger for a Year.
Whataburger franchise group, Made to Order Holdings, LLC, is celebrating the opening of this its Whataburger restaurant at 4764 Atlanta Hwy in Loganville.
According to the press release, “every burger is made to order with 100% fresh, never frozen beef served on a toasted five-inch bun, built to hold big, bold flavor. With more than 36,000 ways to customize your burger — from signature Whataburger sauces to grilled onions, jalapeños and more — every order is made Just Like You Like It. Nothing hits the grill until you order it, so every meal is hot, fresh and made with care, giving the Loganville community a new hometown spot to gather and grab a great burger.”
This new neighborhood Whataburger marks the 13th restaurant opened by Made to Order Holdings. The location will feature full-service drive-thru open 24/7, dine-in service, curbside pickup and digital ordering kiosks.
Designed with the community in mind, the restaurant will feature a custom Loganville mural and framed athletic jerseys from Loganville High School displayed in the lobby, celebrating local pride and creating a welcoming space for neighbors, families and fans to gather.
“We are incredibly excited to introduce Whataburger to the city of Loganville,” said Operating Partner Harley Newsome. “As our first restaurant in this community, our team at Made to Order Holdings is committed to being a great neighbor. We’ve built this restaurant to be a welcoming gathering place, and we look forward to serving our famous, made-to-order burgers to our new friends in Loganville starting today.”
The Loganville restaurant will employ approximately 90 local team members — known as Family Members — all led by Operating Partner Harley Newsome.
Whataburger is open 24 hours a day, seven days a week, 364 days a year (closed Christmas Day). Breakfast is served nightly from 11 p.m. to 11 a.m., so guests can enjoy favorites like Honey Butter Chicken Biscuits or Taquitos whenever the craving strikes.
Guests who download the Whataburger app and create an account automatically earn a free Whataburger and can start earning rewards toward menu favorites like the Honey Butter Chicken Biscuit or Patty Melt. Visit Whataburger.com for additional details.
ABOUT WHATABURGER®
Whataburger serves up Goodness 24/7 with a made-to-order, customizable menu of burgers and other favorites delivered just like you like it. Born in Texas and headquartered in San Antonio, we’re celebrating 76 flavorful years of big bites, bold flavors, and even bigger fan love. We’ve grown to over 1,100 restaurants across 17 states, with original-recipe products now found in grocery aisles across the country. Our secret sauce (besides that Fancy Ketchup) is our Family Members—real people serving up real hospitality and meaningful connections in the communities we call home. We’ve landed on Fast Company’s Brands that Matter list, USA Today’s 10Best Readers’ Choice Awards, and Newsweek’s America’s Best of the Best. To learn more, shop the Whatastore, or find your nearest location, visit Whataburger.com—or download our app on iOS or Android. Hungry for more? Discover what keeps fans coming back by diving into real stories from Whataburger super fans at stories.whataburger.com.
About Made to Order Holdings, LLC (MTOH)
Made to Order Holdings, LLC (MTOH) is a Georgia-based franchisee of WHATABURGER, operating twelve restaurants across the state. Guided by its purpose — Serving Our Community Memorable Meals — MTOH is committed to delivering fresh, made-to-order food and genuine hospitality. Through local partnerships, career opportunities, and community engagement initiatives, MTOH proudly invests in the growth and long-term success of the Georgia communities it serves. For more information, visit www.mtoh.com or follow MTOH and Whataburger on social media.
Made to Order Holdings, LLC is bringing bold, fresh flavor to Loganville as it opens its newest Whataburger at 4764 Atlanta Hwy. The celebration kicks off with an official ribbon-cutting on Monday, March 23, 2026, at 10:00 a.m., followed by opening the doors to guests at 11 a.m.
This new location will serve up everything fans love — from made-to-order burgers and breakfast favorites to Whataburger’s signature Fancy & Spicy Ketchup and fun, craveable shakes and drinks.
To make opening day even sweeter, the first 50 guests in line will receive Free Whataburger for a Year – so early risers will definitely be rewarded.
The restaurant blends Whataburger’s iconic roots with a modern, guest-focused design, featuring a double drive-thru, ordering kiosks, digital menu boards, and a spacious dining room. Inside, a custom mural celebrates Georgia with a special nod to Loganville, giving the space a strong sense of place.
Operating Partner Harley Newsome will lead a team of 90 local employees – known as Family Members – who are ready to deliver great food and even better hospitality.
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